SHI is a sub-recipient to the National Malaria Control Programmed (NMCP). We have an outstanding record in the implementation of BCC activities in 18 States during the Global Fund Round 8 Malaria Grant Phase I project.
Our success in the implementation of BCC programmes stem from our strength on the field, our logistical capacity and our depth of experience in Behaviour Change Communication.
Additionally, our field officers in the 18 States provide the necessary link between the SHI ACSM Head office and the Roll Back Malaria Managers who consequently connect us to the various leaders of varying cadres in each state. In the Global Fund Round 8 Malaria Grant Phase II, SHI will handle BCC in all 36 States including the FCT. The following is an overview of activities under the Advocacy, Communication and Social Mobilisation platform:
Advocacy: A key component to a successful implementation of Behaviour Change Communication lies in the ability of making the fight against malaria a unified one. SHI ensures that prior to every BCC activity carried out in the state, advocacy to the relevant stakeholders within the state is carried out in order to build rapport, sensitize leaders so that they have a sense of ownership in the project. During the Global Fund Round 8 Malaria Phase 1 project, SHI carried out advocacy visits in 18 States to political leaders, religious leaders, opinion leaders which inherently, allowed for a smooth transition to our BCC activities within the subsequent states.
Communication: SHI created malaria billboards that were adapted to suit each zonal region. Our billboards were in Igbo, Yoruba and Hausa. Prior to implementation, we conducted a pre-test of the various media tools that were developed to ensure that the materials would have an impact on the intended audience. We had 144 billboards across the 18 States. Additionally, we developed radio messages and adapted the NMCP programme TV advert for release to Radio Nigeria and National Television Authority.
Social Mobilization: SHI has a robust Social Mobilisation Team. For every road show conducted, we incorporated dance, drama and music. In highly sensitive areas as experienced in the north, we conducted one-on-one household intervention talks and distributed IEC materials.
SHI’s successes in BCC activities in the public sector will be replicated in the private sector because of our vast experience in the field; technical knowledge, capacity and our commitment to ensuring that sensitization on malaria treatment and prevention is carried out effectively nationwide.